Content Marketer

Job Summary

We’re seeking a creative and thoughtful data-driven storyteller to help connect Africa’s food businesses with the tools and information they need to grow. As a member of the Vendease marketing team, you’ll help shape and implement campaigns that drive leads for the company’s suite of B2B products and community efforts to help meet our growth goals within the markets we operate.

Job Details

As a content marketer at Vendeease, You’ll become an audience, industry, and product expert who deeply understands the challenges food businesses in Africa face. You’ll leverage a broad range of tactics — including content creation, content partnerships, events, webinars, and much more — to help food businesses recognise the ways Vendease can help accelerate their growth.

You’ll help acquire new leads and help existing clients discover new ways to leverage Vendease’s technology products, and make inroads into communities that need our help. You’ll achieve success by working with our content writers, community managers, designers, product, and comms team to generate valuable, engaging and enjoyable content for our audience.
We operate in an opportunity-rich, but information-poor environment. The ideal candidate for this role is a creative powerhouse who enjoys the challenge of coming up with innovative ideas to engage with our audience and clients, and rolling up your sleeves to drive experiments, launch campaigns, and measure the ROI of those efforts.

A background working in the food industry and/or at tech startups would be a plus, but is not required. If you have a strong bias for action and can document information like lives depend on it, we want to speak with you.
This is an exciting time to join the Vendease marketing and comms team team. We're growing quickly and bringing new products and services to our customers and we're looking for a colleague who is both clever and kind to help build and scale the ultimate food operating system for Africa.

Key Responsibilities:

Content Creation: Develop high-quality, engaging, and persuasive written and visual content for various marketing channels, including blogs, social media, email campaigns, and website copy. You will be required to follow a content calendar, ensuring a consistent flow of content that aligns with our brand voice and messaging.
Copywriting: Craft captivating copy for advertisements, emails, product descriptions, landing pages, and promotional materials. Collaborate with the design team to ensure copy and visuals are aligned to create impactful messaging.
Demand generation: Extensively research, create, publish and distribute data-driven content to attract potential customers and convert them into leads for the sales team. Execute integrated marketing campaigns across relevant platforms, tracking and analyzing their performance.
SEO and Keyword Optimization: Optimize content for search engines (SEO) to improve organic traffic and visibility. Conduct keyword research to identify trending and relevant topics. please replace the key responsibilities section

In summary, you will:

Develop and implement strong content marketing strategies.
Grow content verticals (We recently launched OpenSauce, a community-led media publication for eaters, drinkers, and travellers)
Assist in sustainable community building strategies for content pipelines in line with the company’s business goals.

Additionally:

You’ll be responsible for all content marketing initiatives which includes: identifying customers to target, producing content, driving traffic and leads from content marketing.
Copywriting: taking full ownership of copy briefs and email marketing, including curating, editing, growing, experimenting and delivering.
Planning and executing the content strategy for newsletters on a weekly schedule.
Analyse current customer base to figure out who we should target from content marketing and talk to customers to figure out pain points, questions and topics to write content about
Identify promotion channels that we should use and proactively share content in those places.
Optimise blog posts around high-impact keywords and measure content performance (traffic, reach, conversions, SEO, etc).

Requirements

Qualifications:

At least three (3) years of proven experience in content marketing and copywriting in a B2B setting (with bias toward working in startup environments)
Strong understanding of SEO and digital marketing best practices.
Exceptional writing and editing skills with meticulous attention to detail.
Proficiency with content management systems (CMS), marketing automation tools, and analytics platforms.
Creative thinking and the ability to develop unique and engaging content.
Strong project management and time management skills.
Demonstrated ability to work collaboratively within cross-functional teams.
Self-motivated and able to thrive in a fast-paced, deadline-driven environment.

Benefits

Great Team – You’ll work with a group of insanely talented, creative, and cool people who work hard but also know how to enjoy life — after all, we’re a food technology company
Supercharged Career – You’ll be trusted with building Africa’s most audacious food, lifestyle and tech content engine, and we will provide a platform for your impactful work
Hybrid-friendly – Our office is in Lekki Phase 1, Lagos, but you’ll only have to visit the office twice a week.
Room for professional growth and development - a chance to significantly impact brand visibility and revenue generation for Vendease.
20 days leave – In addition to all public holidays, you’ll get 20 leave days annually, and we encourage everyone to rest when needed.
Healthcare Plans — we want you to be healthy while you do your best work.

About Company

Vendease

https://www.vendease.com/

We are a diverse team committed to working together to create and deliver sustainable value for food businesses. We are connected by our shared core values which guide and shape our culture.At Vendease, we are adventurous people striving for excellence and transparency while respecting the individuals that make up our ecosystem. We understand ownership as taking responsibility for the growth in our roles and that of our customers' operations